Brooks Running taps Sunny Side Up for UK, Ireland marketing push

Adgully Bureau |

Seattle-based performance running shoe brand Brooks has selected Sunny Side Up as its official UK agency following a competitive selection process.

Brooks, a partner of major running events like Parkrun, Run Through, and The Great Run Company, equips athletes like reigning British 1500m World Champion Josh Kerr.

The B Corp agency, Sunny Side Up, boasts a diverse client base spanning food, beverage, health, nutrition, sports, and travel. They'll focus on acquiring new customers for Brooks through media relations, crafting brand experiences, strategic partnerships, and influencer marketing campaigns.

Sunny Side Up founder Nick Woods (pictured) will lead the Brooks account, reporting directly to Lee Emanuel, Brooks' UK and Ireland marketing manager. 

Emanuel emphasized the ongoing potential for Brooks to connect with runners and fitness enthusiasts across the UK and Ireland. 

He said: “We’ve seen strong growth YOY over the last decade, but we continue to strive to connect with existing and new runners to our brand. Our pitch process was rigorous and highly competitive, with a number of very strong agencies presenting some fantastic plans and thinking. Sunny Side Up really impressed us with their reading of our current situation, their relationships, their enthusiasm for the opportunity we have and their energy. We believe they’ll increase the eyeballs on our brand, especially among dedicated and fitness runners.”