Cognito strengthens Asia leadership with key promotions

Adgully Bureau |

Independent communications agency Cognito has announced a series of promotions within its Hong Kong and Singapore teams, bolstering its capabilities across the South East Asia region.

Emma Arora (pictured) takes the helm as Managing Director, Asia, overseeing operations and service improvements across both Singapore and Hong Kong offices. Emma brings over 15 years of experience in managing integrated multi-market campaigns and providing critical crisis support for corporate, financial services, and technology clients throughout the Asia Pacific and Europe.

Felice Tobin steps up as Managing Director, Hong Kong & General Manager, Asia. She will continue to lead the Hong Kong business while supporting Emma in managing both offices.

Hannah Polson, now Director, will leverage her experience to provide strategic counsel, crisis support, and mentorship to the team, while driving new business opportunities.

Team Growth:

Promotions were also announced across both offices:

Karen Lee (Hong Kong) is promoted to Senior Account Manager, focusing on client relationships, business development, and campaign delivery.

Janet Lin (Hong Kong) and Emelda Then (Singapore) are promoted to Account Manager, responsible for managing client accounts and achieving impactful results.

These promotions demonstrate Cognito's commitment to fostering talent and strengthening its presence in Asia.