Edelman has announced a leadership reshuffle across Asia, appointing Sofia Yip as General Manager for Hong Kong. Delicia Tan, who has been leading Hong Kong and Taiwan, will return to Singapore as CEO, Singapore.
The new roles
In her new role, Sofia will report to Qu Hong, President, DJE Holdings Greater China, who will also oversee Edelman's Taiwan operation. She will continue in her dual roles as Head of Brand for Hong Kong and APAC Gen Z Lab Lead. Delicia will report to Rakesh Thukral, CEO, Asia Pacific, while retaining her regional client and leadership responsibilities.
Why Sofia?
Sofia first joined Edelman in 2013, returned in 2019, and has since built a reputation across corporate reputation, crisis, brand and integrated communications. She has played a central role in strengthening Edelman's Hong Kong business in recent years, working closely alongside Delicia. Delicia joined Edelman in 2006 and has held leadership roles across Singapore, Beijing, Hong Kong and Taiwan.
What Edelman says
"These appointments reflect both the strength of our leadership bench and the opportunities we see across the region," said Rakesh Thukral, CEO, Asia Pacific, Edelman. "With Sofia leading Hong Kong and Delicia leading Singapore, we have experienced leaders in place to build on the strengths of both businesses and create new opportunities for our clients and teams across the region."
