Weber Shandwick has announced key leadership changes to strengthen its crisis, issues, and risk management offerings across the Europe, Middle East, and Africa (EMEA) region.
As part of this, Barnaby Fry (pictured) has joined as Head of Crisis and Issues, EMEA. Fry brings over 20 years of experience in crisis communications, having previously served as a director at Hogarth Partnership and MHP Communications.
He will focus on expanding Weber Shandwick's crisis and issues capabilities across EMEA, leveraging his expertise in crisis preparation, mitigation, and response.
Rod Clayton Transitions to Head of Risk and Advisory, EMEA. Clayton, a Weber Shandwick veteran of 28 years, will take on a newly created role focused on advising senior executives and boards.
He will help clients identify, manage, and communicate about operational challenges and potential reputational risks.
Together, Fry and Clayton's leadership, alongside Weber Shandwick's existing team of crisis and reputation management specialists, positions the firm to address a wide range of challenges faced by clients in the region.
These challenges include:
Misinformation and disinformation
Cybersecurity threats
Artificial intelligence (AI) integration
Geopolitical issues
Employee and labour relations
Brand safety
Government and regulatory affairs
Business operations
Litigation
Organisational change
Business and financial communications
This strategic expansion underscores Weber Shandwick's commitment to providing clients with a data-driven and human-led approach to navigating complex crisis situations across the EMEA region and globally.
