Amazon Ads has chosen SourceCode Communications as its new public relations partner after a competitive selection process, according to reports.
More than 10 agencies participated in the pitch process, which began in January. SourceCode emerged victorious, securing a contract reportedly valued in the high six figures.
The agency will provide a comprehensive range of PR services for Amazon Ads, including strategic counsel, media relations, and event management. This signifies a significant investment by Amazon Ads in its public relations strategy.
SourceCode's efforts will specifically focus on promoting the Amazon Ads platform and its offerings to a wider audience. This includes a variety of advertising solutions like display ads, video ads, and sponsored products, which cater to sellers of all sizes on Amazon.
Amazon Ads, a leading advertising platform, enables businesses to reach a massive audience of potential customers through Amazon's vast online marketplace.
