Independent creative communications agency W Communications has expanded its regional footprint with the launch of a new headquarters in Abu Dhabi, strengthening its Gulf strategy.
The agency first entered the Middle East in 2020 as the agency of record for Diriyah Gate Development Authority. Its new GCC set-up brings together three brands under one umbrella: W GCC, delivering creative communications from Abu Dhabi; Lotus Arabia, a Riyadh-based destination marketing specialist representing clients such as Saudia and AROYA Cruises; and Hello Franses!, a celebrity and influencer marketing arm that has partnered with global sport and entertainment properties including Formula 1, Formula E and the Red Sea International Film Festival.
Together, the brands form an integrated platform to support clients across the region’s evolving communications landscape.
Founded in London in 2009, W Communications has grown into one of the most awarded independent agencies globally, with operations in London, New York and Singapore. Establishing a Gulf base underlines the region’s increasing role in the international communications industry, with Abu Dhabi serving as a strategic hub.
The new office will be led by Joanna Della-Ragione, Managing Partner, W Communications GCC. She brings extensive experience from major regional projects, including leadership roles at Oxagon, NEOM’s first subsidiary, and at Diriyah Gate Development Authority.
