BrandStory has launched CredPR, a dedicated digital-first public relations and communications business, as part of its growth strategy to bring together the depth of traditional corporate communications and PR with the agility, reach and technological capabilities of the digital era.
Built on the belief that effective communications must combine credibility across traditional media with relevance across emerging digital platforms, CredPR brings together expertise spanning print, television, radio and events with a digital-first approach encompassing web, mobile, social media, influencer engagement, digital media and AI-enabled capabilities. The approach is designed to help organisations build reputation, strengthen stakeholder relationships and remain relevant in an increasingly connected, technology-driven and rapidly evolving communications landscape.
CredPR combines experience across corporate communications and PR with sectoral expertise spanning corporate, automotive, manufacturing, professional services, hospitality, FMCG, consumer durables, travel, retail, healthcare and education, alongside contemporary digital marketing and communications capabilities shaped by the growth of digital-native businesses across D2C, fintech, edtech, foodtech, traveltech, healthtech, utilities and other emerging sectors.
Bringing Technology and Intelligence into the PR Function
CredPR will integrate emerging digital and AI-enabled capabilities into the traditional PR workflow, expanding how communications opportunities are researched, planned, executed and measured. Its approach will encompass Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to strengthen brand visibility across answer engines and generative AI-driven discovery; content and community seeding to build relevant conversations across digital ecosystems; and AI-enabled tools for research, reputation audits, analytics, and tracking business, competitive and industry developments.
By combining these capabilities with established media relations, corporate communications and stakeholder engagement, CredPR aims to move PR beyond conventional coverage-led execution towards a more informed, measurable, agile and
Speaking on the launch, Raj Swaminathan, Chief Growth Officer, BrandStory said,
“CredPR marks an important milestone in BrandStory's growth journey, and I'm delighted to welcome Pushpendra Dhansoia to lead this new business. His three decades of experience and deep understanding of corporate communications will be invaluable as we build CredPR into one of BrandStory's key pillars. With our integrated ecosystem and a clear digital-first vision, we see a significant opportunity to build a contemporary communications business that combines strategic depth with the agility and innovation required to serve clients in a rapidly evolving landscape.”
Pushpendra Kumar Dhansoia to Lead CredPR
Pushpendra Kumar Dhansoia, a corporate communications and PR veteran with three decades of experience, joins CredPR as Senior Vice President & Principal Consultant. He has held senior leadership roles with Hill+Knowlton Strategies, Ogilvy PR, FTI Consulting, MSL India and Vaishnavi Corporate Communications. His experience spans corporate and brand communications, reputation management, crisis and issues management, leadership positioning, public affairs, investor communications and media strategy, with exposure to organisations across diverse industries.
“Public relations is evolving, and CredPR offers an exciting opportunity to bring established communications expertise together with the possibilities of digital and emerging technologies. We will initially establish our presence across six key cities—Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata—with plans to extend our reach to 30 cities across India through our network. We also aim to establish our footprint in Dubai by the next quarter, creating a base to serve the wider Middle East market. Our focus is on building strong teams, developing lasting client partnerships and creating a differentiated communications offering that addresses the changing reputation and communications needs of businesses across industries.”, said Pushpendra Kumar Dhansoia, Senior Vice President & Principal Consultant, CredPR
An Integrated Communications Proposition
CredPR will operate within BrandStory’s broader integrated ecosystem, connecting brand strategy, creative, content, digital, technology, performance and communications capabilities. This integration will enable CredPR to draw on complementary expertise across the customer and communications journey—from reputation building and stakeholder engagement to digital discovery, audience interaction and measurable business outcomes.
By combining traditional communications experience with contemporary digital and AI-enabled capabilities, CredPR aims to offer organisations a more integrated approach to public relations—one that recognises the continuing importance of earned media and trusted relationships while adapting to changing audience behaviours, new discovery platforms and emerging technologies.
