Steelbird Hi-Tech India Limited, one of the world’s leading helmet manufacturers, has appointed Vinay Kumar as Senior Manager – PR & Communications, strengthening its in-house communications function as the company continues to expand its brand presence and strengthen engagement with media, consumers, and industry stakeholders.
In his new role, Kumar will lead media relations, corporate communications, brand positioning, and strategic PR initiatives for Steelbird. He will also oversee the company’s communication agencies and coordinate with internal and external stakeholders to ensure consistency in messaging, brand narrative, and day-to-day communication activities.
Kumar brings over four years of experience in public relations and strategic communications, with significant exposure to the automotive and mobility sectors. Prior to joining Steelbird, he was associated with Regional Public Relations (RPR), a full-service communications consultancy known for its work across corporate communications, media relations, digital and social, regional PR, crisis communications, and online reputation management. RPR was established in 2009 and has built a network spanning multiple offices and partner associates across India.
During his tenure at RPR, Kumar managed communication mandates across sectors and developed strong expertise in media engagement, press relations, strategic storytelling, product communication, launches, press meets, influencer engagement, and corporate PR. His association with Steelbird over the past three-and-a-half years has given him a deep understanding of the company, its leadership, products, business priorities, and evolving position within India's two-wheeler ecosystem.
With his transition into an in-house role, Kumar will now take a more comprehensive responsibility for shaping Steelbird’s communication agenda, strengthening relationships with key media stakeholders and driving a unified approach to PR and brand communications.
Commenting on the appointment, Mr. Rajeev Kapur, Managing Director, Steelbird Hi-Tech India Limited, said, “Vinay has been closely associated with Steelbird’s communication journey for the past several years, and we have seen his understanding of our brand, our business, and the media landscape grow significantly during this period. His transition into an in-house role is a natural progression and presents an exciting opportunity for both Vinay and Steelbird. We are confident that his experience, understanding of the brand, and strong media relationships will further
strengthen our communication efforts and help us build an even more consistent and impactful brand presence.”
Commenting on his appointment, Vinay Kumar, Senior Manager – PR & Communications, Steelbird Hi-Tech India Limited, said, “Joining Steelbird in an in-house capacity is a very special opportunity for me. Having worked closely with the brand for the last three-and-a-half years, I have had the privilege of understanding its journey, people, products, and ambitions from close quarters. This new role gives me the opportunity to take that understanding forward and contribute more strategically to the brand’s communication and positioning. I look forward to building stronger media relationships, creating meaningful communication platforms, and working closely with the leadership, internal teams, and agency partners to further strengthen Steelbird’s voice and reputation.”
Kumar’s appointment comes at a significant phase in Steelbird’s growth journey, with the company strengthening its manufacturing capabilities, expanding its product portfolio, and increasing its focus on innovation, safety, technology, and consumer-centric helmet solutions.
With the move, Steelbird aims to further strengthen its integrated communications approach, bringing together media relations, corporate storytelling, brand positioning, and agency coordination under a focused communication strategy.
