Maars Communicates has retained the communications mandate for Animeta, the AI-powered creator technology company founded by Anish Mehta, former CEO of animation studio Cosmos-Maya.
Maars Communicates has previously worked with Animeta on its communications mandate and will continue its association with the company as it expands its presence across the creator economy, technology, branded content and AI-led content solutions.
Founded by Anish Mehta, Animeta was established to support creators through technology, data, content strategy, brand solutions and monetisation opportunities. The company operates at the intersection of creators, brands and technology, with its AI-powered platform focused on helping creators build communities and access commercial opportunities.
Mehta has over two decades of experience in the media and entertainment ecosystem. During his tenure as CEO of Cosmos-Maya, he was associated with the development of original Indian animation IP and a digital content ecosystem. He later founded Animeta with a focus on the evolving creator economy.
Commenting on the continued association, Anish Mehta, Founder, Animeta, said, “The creator economy is evolving rapidly, and the opportunity today goes beyond simply creating content. It is about building sustainable creator businesses, developing IP and creating meaningful connections between creators, audiences, technology and brands. Maars understands the nuances of the media and content ecosystem, and we look forward to continuing our association with the team as Animeta expands its vision.”
Under the continued mandate, Maars Communicates will work on strengthening Animeta’s visibility across business, technology, media, advertising, creator economy and entertainment. The communications mandate will also focus on conversations around the changing economics of content creation and the role of technology in enabling creators.
Mausam Shah, Founder & Director – PR, Maars Communicates, said, “Our association with Animeta has given us the opportunity to work closely around a space that is constantly evolving. The creator economy today is moving from being largely reach-driven to becoming a serious business ecosystem, and Animeta is working at the heart of that transition. We are excited to continue building this narrative and bring greater visibility to the conversations shaping creators, brands and technology.”
Aayush Shah, Co-Founder & Director – Digital & Business Development, Maars Communicates, added, “Animeta brings together technology, content and creator communities, making it an extremely relevant space for brands and the larger digital ecosystem. Our focus will be on creating an integrated communications approach that connects its work with the larger conversations happening across digital, AI, creators and branded content.”
Founded by siblings Mausam Shah and Aayush Shah, Maars Communicates is an integrated communications and digital marketing agency offering services across PR, strategic communications, social media and digital marketing. The agency works with over 50 brands across entertainment, technology, consumer brands, digital platforms and purpose-led initiatives.
Its portfolio includes communications mandates for Rose Audio Visuals, IVM Podcasts, MX Player, EPIC Channel, R for Rabbit, BabyOrgano, Aditya Birla Group initiatives including Mpower and Ujaas, Project Naveli of Navya Naveli Nanda, and work involving filmmakers and entertainment personalities including Neeraj Pandey, Siddharth P Malhotra and Aditya Sarpotdar. The agency has also worked on the India launch of Billboard India and entertainment properties including the Lux Golden Rose Awards.
The continued Animeta mandate adds to Maars Communicates’ work across AI, creator economy, technology and media and entertainment.
