IVY PR has appointed Rhiannon Bulley as Associate Director in a newly created role, as the Australian communications agency continues to expand its business and client portfolio.
Bulley will be responsible for developing and overseeing integrated earned media strategies and campaigns for IVY PR, while also supporting key client relationships and working with the agency’s leadership team to advance its business objectives.
She brings more than 15 years of experience in public relations, with expertise spanning media relations, social media and influencer strategy, events and brand activations, and content marketing.
Before joining IVY PR, Bulley was Account Director at Sabio. She has also held senior PR roles including Head of PR at McCann Australia and HERO, working across clients in lifestyle, beauty, hospitality, health, fashion and the not-for-profit sector.
Her appointment comes as IVY PR reports continued growth, including 40% year-on-year revenue growth and a series of new client wins.
Emma Bedsor, Co-Founder and Managing Director of IVY PR, said Bulley brings a broad communications skillset covering traditional media as well as digital, social and influencer marketing.
“Rhiannon is a welcome addition to the IVY PR team. She is a highly skilled PR professional, whose career has successfully spanned traditional print media to digital, social media and influencer marketing,” Bedsor said.
Bedsor added that Bulley’s hands-on approach to media relations and ability to develop earned media strategies would strengthen the agency’s offering while supporting its clients and wider team.
Bulley said she had long admired IVY PR’s approach to earned media strategy in the B2C market and viewed the move as a natural progression in her career.
“I’m proud to be joining IVY PR and grateful for the opportunity provided by Emma and Mia,” Bulley said. “I look forward to working with them and the broader BCM team to achieve outstanding results for our clients and to produce creative, multi-disciplinary PR campaigns that earn love, demand attention and achieve measurable impact.”
Founded in 2021 as part of BCM Group, IVY PR specialises in earned media, public relations, social media, influencer marketing, content strategy, events and brand activations.
The agency works with clients across tourism, retail, hospitality, fashion, FMCG, property, finance and lifestyle.
Bulley’s appointment strengthens IVY PR’s senior team as the agency expands its integrated approach to earned media and brand communications.
