Brand Catapult, one of India’s fast-growing branding, marketing and communications agencies, has announced the elevation of Ria Kapoor (Nongmaithem) to Director – PR & Communications, reinforcing its commitment to strengthening leadership and scaling its integrated communications practice.
With nearly a decade of experience in public relations and strategic communications, Ria has been a core force behind the growth of Brand Catapult’s PR division. She has led end-to-end communication strategies, reputation building, media relations and storytelling initiatives that have significantly enhanced brand visibility, credibility and long-term equity for clients across sectors.
Her portfolio spans leading brands including, Louve, Chica, Qavalli, Radisson Hotels, Steve Madden, Mahindra Group, Giani Ice Cream, Patodia Exports, Café de Flora, Shri Paramani Jewels, amongst others. She has also worked closely on celebrity collaborations, talent sourcing and influencer-led campaigns, helping brands create high-impact cultural and media moments.
Under Ria’s leadership, multiple brands have witnessed strong growth in market presence, improved media visibility and deeper audience engagement. Her approach blends strategic storytelling with execution-led communication, enabling brands to not only gain attention but also build sustained relevance in competitive markets.
She has been instrumental in shaping Brand Catapult’s PR practice with a focus on integrated communications, combining public relations, influencer strategy, brand positioning, crisis management and thought leadership to deliver measurable business outcomes.
In her new role as Director – PR & Communications, Ria will lead the agency’s communications vertical, overseeing strategic planning, media relations, brand reputation, celebrity and influencer partnerships, and integrated campaign development. She will also work closely with the leadership team to further scale Brand Catapult’s positioning as a trusted communications partner for ambitious brands.
Commenting on her elevation, Ria Kapoor said:
"PR today is not just about visibility, it is about relevance, trust and cultural impact. I am excited to take on this new role and continue building meaningful brand narratives that help our clients grow, connect and lead in their respective spaces."
Dhruv Goel, founder of Brand Catapult added:
"Ria has played a defining role in the growth of our PR practice. Her strategic clarity, strong media relationships and ability to build impactful brand stories have directly contributed to the success and expansion of several client accounts. Her elevation is a natural progression of her leadership and the value she continues to bring to both clients and the agency."
The elevation comes as Brand Catapult continues to expand its integrated offerings across branding, communications, digital marketing and content strategy. With a growing portfolio and increasing demand for unified communication solutions, the agency remains focused on delivering impactful, insight-driven and results-oriented strategies.
