Australian better-burger chain Grill’d Healthy Burgers has appointed Sophie Hornsey as Senior Manager – Marketing, PR & Social, reinforcing its marketing and communications leadership as the brand continues to invest in customer engagement and brand storytelling.
Hornsey joins Grill’d from NOVA Entertainment, where she served as National Senior Publicist, leading publicity initiatives and media engagement for the broadcaster's national brands, talent and programming. Her appointment brings a blend of in-house and agency experience spanning public relations, brand communications, social media and integrated marketing.
Before moving in-house, Hornsey held communications roles at iD Collective, Soda Communications and Thread Communications, working across consumer brands, lifestyle, hospitality and entertainment accounts. Her background includes media relations, influencer engagement, campaign execution and brand communications.
At Grill’d, Hornsey will oversee marketing communications, public relations and social media strategy, supporting the Australian restaurant chain's efforts to strengthen brand visibility, customer engagement and integrated campaigns across earned and owned channels.
(Source: Telummedia)
