Independent public relations and marketing agency Mutant has secured the communications and branding mandate for IHH Healthcare, supporting the healthcare group's corporate reputation and stakeholder engagement across Singapore and Malaysia.
Under the appointment, Mutant will provide integrated communications services, including public relations, social media management, corporate storytelling and brand communications for IHH Healthcare at the group level across both markets.
The account will be managed through Mutant's regional network and specialist healthcare communications team, leveraging the agency's experience advising healthcare providers, healthtech companies and patient-focused organisations across Asia.
The partnership comes as IHH Healthcare continues to strengthen its corporate identity following a recent brand refresh. The communications programme will focus on reinforcing the group's reputation around clinical excellence, patient-centred care, healthcare innovation and corporate trust.
Headquartered in Malaysia, IHH Healthcare is one of the world's largest private healthcare groups, operating more than 80 hospitals across 10 countries through brands including Gleneagles, Pantai, Mount Elizabeth, Parkway East, Parkway Shenton, Acibadem and Fortis. The group continues to invest in digital transformation, AI-enabled healthcare and new models of patient care as demand for private healthcare grows across Asia.
Lina Marican, Regional Managing Director at Mutant, said healthcare communications now require organisations to build trust through transparency and credibility rather than simply raising awareness.
"Patients, caregivers, healthcare professionals and policymakers are all seeking greater transparency, credibility and confidence in the organisations they engage with. We're delighted to deepen our partnership with IHH Healthcare and support the organisation across Singapore and Malaysia," she said.
Marican added that IHH Healthcare is well positioned to contribute to industry discussions around healthcare innovation, clinical excellence and the future of healthcare delivery in Asia.
Janet Low, Vice President and Group Head of Communications and Branding at IHH Healthcare, said strategic communications play an increasingly important role in strengthening stakeholder trust and supporting the company's long-term transformation.
"As we continue to evolve our corporate brand and reinforce our position as a multinational healthcare leader, it is important that we tell our story in a way that reflects both the strength of our clinical excellence and our vision for the future of healthcare," she said.
Low added that Mutant demonstrated a strong understanding of IHH Healthcare's business and stakeholder landscape, and will support the group's leadership narrative across innovation, AI-enabled care, emerging care models and patient-centred healthcare.
