Singapore-based communications consultancy APRW Pte Ltd has strengthened its footprint in the entertainment industry after securing a string of new and returning client partnerships across music and cultural events.
The agency has been selected to manage publicity and media relations for the Singapore debut concert of Malaysian vocal group EMPAT, supporting promoter FriedRice Entertainment in introducing the act to local audiences.
APRW has also renewed its role as the public relations agency for Singapore River Festival 2026 (SRF2026), marking its third collaboration with the festival after previous campaigns in 2022 and 2025. The 10th edition of the event will celebrate the history, evolution and cultural significance of the Singapore River.
In addition, the firm has extended its long-running collaboration with young piano prodigy Mikkel Myer Lee. Since 2021, APRW has overseen the musician's publicity strategy, driving media coverage and influencer engagement as his international profile continues to grow.
Commenting on the latest appointments, APRW Managing Director Cho Pei Lin said the agency remains committed to representing talent and events that create meaningful audience connections.
She noted that bringing EMPAT to Singapore for the first time is an exciting milestone for fans, while Mikkel's growth into a world-class performer reflects the enduring ability of music to unite people across cultures.
The latest mandates reinforce APRW's growing presence in Singapore's entertainment and cultural communications sector, spanning live events, festivals and performing arts.
