Abu Dhabi-based integrated marketing and media agency 9Yards Communications has appointed Omar Sarieddine as its Chief Executive Officer, promoting him from the role of Deputy CEO.
Sarieddine, who was named Deputy CEO in December 2024 after serving as Chief Operating Officer, will now lead the agency's strategic and operational direction as it continues its regional and international expansion.
With more than 28 years of experience in business leadership, operations and strategic marketing, Sarieddine has been instrumental in driving the agency's growth since joining 9Yards in 2020. During his tenure, he helped expand the company's commercial and operational capabilities while strengthening its market presence.
As CEO, he will oversee the agency's global operations, including its offices across the MENA region as well as its international hubs in London, Cairo and New York. He will also lead ongoing expansion initiatives as the agency looks to strengthen its international footprint.
"Omar's strategic vision, operational expertise and commitment to our mission have been central to the evolution of 9Yards," said Hussam Almulhem, Group CEO of 9Yards Holding. "I am confident he is the right leader to guide the agency through its next phase of growth and ensure we continue setting new benchmarks in integrated communications across regional and international markets."
Commenting on his appointment, Sarieddine said he is focused on building on the agency's momentum while delivering new milestones in the months ahead.
"I look forward to achieving the next phase of growth for 9Yards, with several key developments to be announced before the end of the year," he said. "We remain committed to our founding vision of creating, disrupting and challenging industry norms in the best interests of our clients, wherever we operate."
Sarieddine's appointment comes as 9Yards continues to expand its presence beyond the Middle East, strengthening its position as an integrated communications agency serving clients across multiple international markets.
