Marsia Labs has launched an operating system for public relations and communications that brings together a team's tools, AI and people into a single workspace. The platform is built around an AI Council that drafts, researches and supports work at speed, and a Human Council of vetted senior operators for the work that needs human craft and judgement.
The launch responds to a familiar challenge in comms teams. Day-to-day work is often spread across separate tools for planning, media lists, drafting, transcription and coverage tracking, along with freelancers managed over messaging apps, with little connecting them. Marsia Labs aims to bring these into one place so teams spend less time stitching tools together and more time on the work itself.
"Communications teams today carry a lot of moving parts across a lot of separate tools," said Anuradha Chandrasekaran, Founder of Marsia Labs. "We wanted to bring those parts into one place, so AI handles the repetitive work, senior people handle the work that needs judgement, and the team has a calmer way to ship the day-to-day."
The AI Council is a set of specialist functions rather than a single chatbot. Among them are Journalist Digital Twins, which build a working profile of individual reporters covering their beats, interests and recent stories, so teams can tailor an approach to the right person. A Pitch Doctor reviews and sharpens a pitch before it goes out, checking the angle, structure and framing. A Predictability Engine estimates how likely a journalist is to run a given story, and a Newsjack Radar flags timely moments to enter a developing story. A Coverage Classifier reviews coverage, scores it and drafts reporting for leadership.
The Human Council is a roster of vetted senior strategists, writers, designers and producers, briefed on a client's voice from the outset. Teams can engage them by project, day, week or retainer for work such as strategy sprints, crisis support, executive communications, brand design, decks, video and events.
Connecting the two is a shared workspace where tasks, approvals, calendar, meeting notes and coverage tracking sit together. A single point of contact lets a user request help from either AI or a human, with the relevant support stepping in.
The workspace can also be themed to suit a team's culture, with options inspired by worlds such as Harry Potter and F.R.I.E.N.D.S. Everyday tasks, team rituals and milestones are shaped around a chosen theme, turning routine work into something teams enjoy coming back to rather than another admin chore.
Anuradha has spent 12 years in communications, with experience as a journalist, in agencies and in-house at corporates including Practo. Marsia Labs draws on that background across the newsroom, agency and brand sides of the industry.
Marsia Labs is localised across 16+ markets including Singapore, Malaysia, China, Hong Kong, Japan, Korea, Indonesia, Vietnam, Thailand, the Philippines, Taiwan, India, the UAE, Saudi Arabia, the UK and the US, with support for local language and media in each market.
The company says the platform is designed to learn a team's voice, beat list and preferences over time, improving as it is used. Marsia Labs is available now with a three-day trial that includes the AI Council, the Human Council and the shared workspace, for the whole team, with no credit card required.
