Independent earned-first and social creative agency alt/shift/ has been appointed to oversee public relations for OMODA JAECOO in Australia, adding one of the country's fastest-growing automotive brands to its client portfolio.
The appointment, made by Chery Motor Australia, will see the agency lead media relations, press office management and strategic communications activities aimed at strengthening OMODA JAECOO's profile among Australian consumers, industry stakeholders and the broader media community.
The partnership comes as OMODA JAECOO continues its rapid expansion in the Australian market. The automotive marque, part of China's Chery Group, has been building momentum through a growing vehicle lineup and an expanding national dealership network, positioning itself as a challenger brand in the highly competitive SUV segment.
According to Roy Munoz, Chief Commercial Officer at Chery Motor Australia, earned media will play a key role in supporting the brand's next phase of growth.
"OMODA JAECOO has had an extraordinary start in Australia and earned media is a critical part of how we continue to build the brand's credibility and presence. alt/shift/ brings the strategic thinking and media relationships to help us do that, and we're excited to have them as our partner," he said.
Sam Vassos, Managing Director of alt/shift/ Melbourne, said the agency was attracted by the scale of the brand's growth ambitions and its increasing relevance in the local automotive market.
"OMODA JAECOO is one of the most compelling brand stories in Australian automotive right now. The growth trajectory is extraordinary and the product is genuinely earning its place in the market," Vassos said.
"We're thrilled to bring our earned media expertise to a brand with this much momentum and help amplify its story in ways that resonate with Australian audiences."
The account win further strengthens alt/shift/'s presence in the automotive sector, as brands increasingly look to earned media, creator engagement and integrated communications strategies to build trust and differentiate themselves in a crowded marketplace.
