Authored by : Rohit Sharma, Vice President – Client Relations & Content, PR Professionals.
Adages reflect mindset that traverse fundamental dimensions of perceived reality i.e., space and time. They may or may not depict what is true, but for sure hold up a distorting mirror to what is passed off as truth. I have grown up hearing much like anyone else would have that ‘Content is King’ and I challenge this maxim at its very hypothesis. Stereotyping content rigidly in a gender specific mould for ages is absolutely undesirable. Any creative person holding an unfounded gender bias cannot do much justice with creativity. Picking sides without fundamental basis makes one ephemerally sorted only until the mighty epiphany strikes and when that happens, the entire narrative on which the erstwhile stance was mounted comes crashing down.People since time immemorial have treated content as King, lived life King Size, believed that King can do no wrong and what not! Most popular maxims have smelled all too masculine that they snowballed into toxic masculinity over the years. Toxic masculinity is an undesirable fixation with the gender, justifying many follies as acceptable. I choose to say, “Content is Queen”. Queen is no less significant. Real queens fix each other’s crowns. Queens represent self-mastery, resilience, and inner strength rather than literal royalty almost all the qualities of a winner. Queen is a woman. She conceives. She delivers. She shapes personalities and destinies. Will it be wise not calling Content Queen? In psychology, the feminine principle represents receptivity, intuition, nurturing, and incubation. Highly creative individuals of any gender embrace these qualities, allowing them to balance the action of masculine side with liberal-minded energy of the feminine. That’s how best of both the worlds is attained. That’s how creativity blooms. Content is no exception. I have been a content creator for myriad sectors be it engineering, real estate, retail, human rights, packaging, clean energy and climate action. Making content that draws eyeballs and evoke sustained interest is never easy. To make content creation tad simpler, don’t cling on to pre-conceived notions. Let your mind be at ease. Let inclusion govern your instinct. Think through all aspects relating to the title. Shed hypocritical masculine toxicity. Treat your canvas as your sacred space and transform it into the holy grail just the way you would want it to be. Weave your magic by donning the creative cap. What emerges will be absolutely magnificent, something that you shall be proud of!I am a firm believer that real beauty lies in asymmetry. Celebrate imperfection because perfection is much like that space where earth meets the sky which we all know they don’t. Horizons are illusionary. Approaching content with your softest side while synthesizing and finishing it with your strongest side will bring out the best. Let people’s content be King, I am happy with my Content Being Queen!DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.
