Growth Jet Media, a communications and founder-branding firm working with startups and founder-led companies, has acquired Radixtude, a creative production company specializing in filmmaking, branded content, and visual storytelling
The acquisition advances Growth Jet Media’s strategy of building an integrated communications platform that combines public relations, founder branding, media relations, content creation, and cinematic storytelling.
As startups and growth-stage companies increasingly invest in founder visibility and video-led storytelling, the demand for integrated communication and content capabilities has accelerated. The acquisition enables Growth Jet Media to combine media outreach, founder positioning, strategic communications, and premium visual storytelling under a single offering.
Founded by Dev Karan and Himanshu Chauhan, Radixtude has emerged as a creative-first production and storytelling company known for its distinctive visual narratives, commercial filmmaking, and brand-led content creation. Over the years, the company has partnered with some of India’s most recognized brands, delivering advertising films, branded content, and digital campaigns for Amazon India, Urban Company, Swiss Beauty, Canara HSBC, Ola, Chetak, VLCC, Durex, Dabur, Ecom Express, Delhivery, Oben, and several high-growth consumer and technology brands.
Combining cinematic storytelling, strong art direction, and strategic brand thinking, Radixtude specializes in creating television commercials, branded films, digital-first campaigns, and founder-led visual narratives that help businesses build deeper audience engagement, stronger brand recall, and lasting market presence.
Following the acquisition, Radixtude will operate as the creative production division of Growth Jet Media while continuing to deliver high-quality visual content and storytelling solutions for brands, startups, and founders across India.
Prasiddhi Vaidkar, (pictured), Co-founder of Growth Jet Media, said: “Traditional PR alone no longer delivers the impact modern brands need. Today’s founders require integrated storytelling across earned media, video content, podcasts, social platforms, and brand films. The acquisition of Radixtude allows us to build a unified communications platform where strategy, storytelling, and creative execution work together to create meaningful business outcomes.”
Dev Karan, Founder of Radixtude, said: “Brands today compete for attention, not just market share. By combining creative filmmaking with strategic communications, we can help founders and businesses build stronger emotional connections with their audiences and create stories that resonate across platforms.”
Himanshu Chauhan, Founder of Radixtude, added: “The future belongs to brands that can tell stories across multiple formats. This partnership brings together creative storytelling and strategic communications to help brands build stronger audience connections and lasting influence.”
Strategic Vision
The acquisition aligns with Growth Jet Media’s long-term objective of becoming a comprehensive communications partner for startups, founders, and emerging brands. By integrating public relations, founder branding, creative production, and digital influence under one roof, the company aims to help businesses create stronger narratives, build deeper audience engagement, and accelerate growth.
The combined entity will focus on serving startups, growth-stage companies, consumer brands, and founder-led businesses seeking integrated communication solutions in an increasingly content-driven market.
