PayPal has appointed Antonio Lucio as chief marketing and corporate affairs officer as part of a broader strategic reorganisation.
Lucio joins from HP, where he led marketing and communications across two separate stints. He first served as the company’s global chief marketing and communications officer following its split, and later returned as executive vice president and chief marketing and corporate affairs officer.
Between his roles at HP, Lucio served as chief marketing officer at Meta. He also founded and led 5S Diversity, a firm focused on leadership development and marketing transformation.
His earlier experience includes serving as chief marketing officer at Visa and as chief innovation and portfolio transformation officer at PepsiCo, where he worked on brand portfolio and innovation initiatives. He also serves as an executive fellow at the Yale School of Management.
According to the company, Lucio brings experience in guiding global organisations through periods of transition and growth.
The appointment comes as PayPal moves to a simplified three-business operating model, comprising checkout solutions and PayPal, consumer financial services and Venmo, and payment services and crypto.
Commenting on the changes, Enrique Lores said the company aims to strengthen its focus on consumers, align operations across core business areas, and prioritise execution as it works towards long-term growth.
