The Romans has appointed Sophia Boudjemaa as managing director for its MENA operations.
In her new role, Boudjemaa will focus on expanding the agency’s client portfolio, strengthening its regional presence and advancing its earned-first creative approach.
Boudjemaa joins from MSL Group Middle East, where she served as business director for strategy and insights.
The agency’s primary hub in the region is based in the UAE, with an existing presence across multiple MENA markets. The company aims to continue expanding its footprint by growing teams in locations aligned with client needs.
Prior to her role at MSL Group Middle East, Boudjemaa was based in London as a director at Zeno London. Her earlier experience includes positions at Grayling and Golin.
Boudjemaa noted that the role will involve contributing to the agency’s next phase of growth while building on its creative communications approach across the region.
