OATSIDE has appointed W Communications as its PR agency in Singapore as it expands into the soymilk category.
As part of the mandate, W Communications will support the launch of OATSIDE’s new brand, “NOBO Soy”, and lead PR and communications efforts as the brand enters the market.
Since its appointment towards the end of 2025, the agency has developed and led the earned media strategy for the launch, including engagement with local media and content creators.
The campaign includes two events in partnership with Senang Supper Club for media and key opinion leaders, along with a seeding programme.
Commenting on the partnership, Robin Chang, General Manager, APAC at W Communications, said the agency is working closely with OATSIDE as it expands its portfolio.
He added that the mandate also involves collaboration with the agency’s influencer marketing arm, HelloFranses! Asia, for creator selection and brand alignment.
Separately, in Malaysia, OATSIDE has appointed Trapper as its media agency to support its presence in the market. The partnership focuses on integrated media strategies aimed at strengthening brand awareness and consumer engagement.
