Paritee has appointed Elizabeth Gladwin as Chief Data and Innovation Officer.
The appointment is aimed at advancing the group’s work in AI-led innovation, data-driven communications and strategic intelligence. Paritee is the parent company of PR agencies including Geelmuyden Kiese and Brands2Life.
Gladwin joins from Weber Shandwick, where she led a multimarket team of insight specialists, analysts and researchers. Her experience spans audience intelligence, influencer analysis, channel analytics, measurement solutions and applied AI, with a focus on translating data science methods into scalable processes and products.
In her new role, Gladwin will oversee Paritee’s AI, data, analytics and strategic intelligence functions. She will work with teams across the network to integrate analytics and automation into communications strategy, corporate advisory and brand work.
The appointment builds on existing capabilities within the group, including Truth Consulting, a research and intelligence practice led by Matilda Andersson, and the Paritee AI Hub, headed by Henrik Ebbesen.
“Communications today is being reshaped by AI and data, from how insight is generated, to how ideas are created, to how impact is measured,” said Gladwin.
Jonas Palmqvist added that clients increasingly require a combination of creativity, communications expertise and data analysis to navigate complex environments.
Gladwin will be based in London and will work across Paritee’s international network.
