Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has announced the appointment of Eslam Al Toom as Head of its Influencer Marketing wing. The appointment reinforces the agency’s strategic vision to build an extensive suite of services for brands across the Middle East, further strengthening its presence in the UAE while advancing its latest expansion into Saudi Arabia.
With over eleven years of extensive industry experience, Eslam brings a deep understanding of the digital and influencer ecosystem in the region. He has previously worked with prominent organisations, including iCubeswire and Noon, where he played a central role in building influencer-led strategies and ensuring seamless campaign execution. He specialises in campaign planning, data analysis, and relationship management that have consistently driven impactful outcomes for brands in the region.
This appointment comes at a pivotal moment for Media Mantra Consulting, which has quickly established its Dubai office as a trusted communications partner for regional and international clients. The firm’s expertise in public relations, digital communications, and influencer marketing has supported leading brands in achieving greater visibility and meaningful audience engagement. Eslam’s leadership will further refine this practice, ensuring data-backed influencer collaborations that align with brand goals and regional trends.
Udit Pathak, Founder Director of Media Mantra Consulting, said, “Eslam’s appointment marks another milestone in our mission to build a future-ready communication agency in the Middle East. His proven experience in the influencer marketing space complements our broader strategy to offer holistic communication solutions that address the evolving needs of our clients. Influencer collaborations have become an integral part of brand storytelling today, and with Eslam on board, we aim to deliver campaigns that are not only creative but also rooted in measurable business impact. As we continue to expand into Saudi Arabia, his expertise will add significant strength to our regional operations.”
Eslam Al Toom, Head of Influencer Marketing at Media Mantra Consulting, said, “I am excited to join Media Mantra Consulting and lead its influencer marketing initiatives at such an exciting stage of its growth in the Middle East. The region presents a lot of opportunities for brands to connect with audiences through creative collaborations. The agency’s integrated approach and focus on building credible brand voices align perfectly with my own professional philosophy. I look forward to contributing to its vision while working with our partners and clients to deliver value through strategic, data-driven campaigns.”
Media Mantra Consulting remains focused on its commitment to offering a wide range of communication and marketing services that support clients across sectors. With a growing team and service portfolio in the MENA region, the agency continues to combine strategic thinking with creative execution to help brands communicate their stories with authenticity and clarity.
