Tonic Communications has announced the promotion of Georgia Coleman from general manager to managing director, a move that takes effect immediately. In her new role, Coleman will lead the agency’s recently launched hubs in Australia and New Zealand, driving innovation across its communications services and expanding the team.
Expanding Across Markets
Sue Squillace, CEO of parent company Attivo ANZ, praised Coleman’s contributions: “Georgia has done an amazing job growing Tonic’s business in both markets, building capabilities, scope and footprint. She spearheaded the expansion into Australia, drawing on her experience in both regions and collaborating with Attivo’s brand and media agencies on projects for RSPCA, Bosch, Arla Foods, and the Women’s Asian Cup 2026. We are incredibly proud of the new business growth she has delivered and confident she will continue to lead Tonic to greater success as MD.”
Continuing the Agency’s Momentum
Coleman expressed enthusiasm about her new responsibilities, highlighting the team’s achievements since Tonic’s launch. “I’m incredibly proud of the team we’ve built and the partnerships we’ve formed. From day one, our focus has been on delivering work that earns attention and creates lasting impact. Stepping into the MD role is about continuing that momentum – growing our people, strengthening our trans-Tasman footprint, and ensuring Tonic remains a trusted agency for strategic thinking, innovative ideas, and genuine heart,” she said.
