According to media reports, Edelman has announced key leadership changes as it accelerates its focus on AI and transformation in communications and marketing. Mainardo de Nardis, board member and former OMD Worldwide CEO, has been appointed global president and chief operating officer, while Brian Buchwald has been promoted to president of global transformation and performance. Matthew Harrington transitions to the role of executive chair.
The reshuffle aligns with Edelman’s goal to enhance its operational efficiency, expand its creative capabilities, and compete more directly for broader marketing budgets.
As part of its innovation agenda, Edelman introduced the Edelman Central Operating System (ECOS), an AI-driven platform designed to integrate internal workflows, client engagement, and generative AI tools from partners such as OpenAI and Microsoft. The platform connects with enterprise systems like Workday and supports campaign coordination and performance tracking across global teams.
Buchwald, who has overseen the initiative, is driving the integration of AI across operations, while the firm continues to develop Archie, Edelman’s proprietary large language model focused on brand trust and cultural analysis.
With these developments, Edelman aims to strengthen its position at the intersection of earned media, data, and AI, driving measurable impact and deeper client partnerships globally.
