Confiance Communications, an integrated communications agency, has acquired the strategic communications mandate for Sprih, a pioneering ClimateTech platform. Known for its impactful work across brands like CashKaro, Euronics, Bureau and The Quorum Club, and VCs like Leo Capital, Eternal Capital, and Transition VC, Confiance will spearhead Sprih’s all-encompassing communications strategy.
Founded by Akash Keshav, Ravi Singhal, Rohit Toshniwal, and Hemant Joshi, Sprih is on a mission to empower enterprises in their sustainability journey. The platform deploys breakthrough AI-driven solutions to help businesses track their carbon emissions, water and waste footprints, and benchmark their performance against industry peers. By providing actionable insights and facilitating collaborations with ecosystem partners, Sprih drives strategic initiatives that turn sustainability into a competitive advantage.
Under the mandate, Confiance will craft and execute a resilient PR framework—designed to strengthen Sprih’s market positioning. The partnership targets strategic augmentation of Sprih’s value proposition and tech innovations amongst enterprises across manufacturing, mobility, agriculture, chemicals, and other sectors. Deploying a cohesive approach to brand-building, the agency will also formulate Sprih’s key messaging and targeted communication strategies, earning industry recognition for the brand’s initiatives and c-suite’s domain authority.
Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “Sustainability is no longer a ‘good-to-have’—it’s a defining business imperative. As organisations across sectors grapple with climate accountability, Sprih is uniquely positioned to lead this transformation with precision, intelligence, and foresight. Their AI-led approach is not just solving a compliance challenge for enterprises globally; it is reimagining sustainability as a driver of long-term value creation. At Confiance, we see this as a powerful storytelling opportunity. Our role will be to shape a compelling narrative arc that not only showcases Sprih’s pioneering solutions, but also frames them within the larger context of climate innovation and regulatory evolution. We’re proud to partner with a brand that’s as mission-driven as it is technologically disruptive.”
Expressing his views on the strategic collaboration with Confiance, Akash Keshav, Co-Founder & CEO, Sprih, said, “Our work at Sprih goes beyond measurement—we are building the operating system for sustainable business transformation. As climate imperatives become central to boardroom decisions, it’s essential for our story to be told with depth and precision. In Confiance, we’ve found a partner that understands how to distill complex innovation into compelling narratives. This collaboration will help us shape public discourse around sustainability, deepen stakeholder engagement, and position Sprih as a category-defining force in ClimateTech.”
Demonstrating an unparalleled capability to engage key stakeholders, Confiance leverages storytelling to forge resonating connections for its clients, with their target audiences, industry stakeholders, as well as, the investor community. Its clientele comprises notable brands including Euronics, The Quorum Club, Bureau, EMO Energy, Leo Capital, Khyaal, Salad Days, Turkiye Tourism Board, Transition VC, and Eternal Capital, among other distinguished names.
