Melbourne-based communications consultancy Hyde & Seek Communications has appointed former ABC journalist and Olympian Frances Adcock as Senior Account Manager, strengthening its senior leadership team and expanding its capabilities across purpose-led, health and sustainability communications.In her new role, Adcock will lead client work spanning purpose-driven organisations, healthcare brands and sustainability-focused campaigns. She brings a diverse background in journalism, strategic communications and stakeholder engagement, having worked with organisations focused on social impact, public health and community initiatives.Commenting on the appointment, Hyde & Seek Communications Founder and Director Jasmin Hyde said Adcock's arrival reinforces the agency's senior-led operating model, where clients work directly with experienced communications professionals."Frances strengthens our senior-led model, where clients work directly with experienced practitioners. Her background across purpose and health also deepens our capability in two key areas of growth for the agency," Hyde said.Adcock is also a former elite athlete who represented Australia at the Olympic Games before transitioning into journalism and strategic communications. Her experience across media, public affairs and purpose-driven storytelling is expected to support Hyde & Seek's continued growth in sectors where reputation, trust and community engagement are increasingly important.Founded by Jasmin Hyde, Hyde & Seek Communications is an independent Australian agency specialising in strategic communications, public relations and reputation management, with a focus on health, sustainability, corporate affairs and purpose-led organisations.