Sharmistha Roy has joined Medi Assist as the Associate Vice President, Corporate Communications. In a Linkedin post she shared: “I'm thrilled to share about my new stint at Medi Assist as Associate Vice President, Corporate Communications.As India’s leading InsureTech player, Medi Assist is transforming the healthcare ecosystem with a robust tech-driven approach, thereby reshaping how people access and manage their healthcare benefits, making quality care more accessible and affordable across the country. I’m excited to be part of this mission-driven team, where I’ll be working on amplifying the brand's journey and incredible innovations. Look forward to creating meaningful stories and fostering relationships that strengthen the brand's impact in the industry.”
Prior to Medi Assist, she was managing Brand Communications for Mobile Premier League (MPL). She also handled Corporate Communications for Ola (ANI Technologies Ltd).
Roy has started her career as a Marketing Communications Specialist at SonicWall, later transitioning to the role of a Project Manager at Kestone. She was also a Senior Campaign Manager at Genesis BCW.
She has more than a decade of experience as a Marcom specialist with expertise in building effectual campaigns for augmenting brand visibility, recall, establishing the required narrative for brands and impactful storytelling.