Main+Rose, a female-led marketing and communications agency, has partnered with the Abu Dhabi Entertainment Company (ADEC). The agency, with offices across the US, Saudi Arabia, and Dubai, has been tasked with revamping ADEC's brand strategy, visual identity, and digital presence.
ADEC, a prominent figure in Abu Dhabi's entertainment and sports landscape, oversees a portfolio that includes Zayed Sports City, Zayed Sports Academy, and the Active brand. The company offers comprehensive management and consultancy services for various sports, leisure, and community projects in the emirate.
Main+Rose will be responsible for crafting a fresh brand strategy for ADEC and its subsidiaries, followed by the development of a new visual identity that accurately reflects the company's values and aspirations. Additionally, the agency will spearhead a robust digital marketing and social media campaign to elevate ADEC's brand visibility and engagement.
Beth Doane, Co-Founder and Chief Visionary Officer at Main+Rose, expressed her enthusiasm about the partnership, stating: “ADEC has been quietly behind some of the most exciting sport and entertainment projects in the Capital for years. We are excited to be entrusted to re-define its identity and digital strategy to bring the ADEC brand firmly into the spotlight, and successfully future-proof its legacy for generations to come. ADEC is not only the home of sports and entertainment in the UAE, but is a thriving community representing emotion and energy. There’s no more vital mission than to spotlight these values amongst residents of the UAE.”
