Edelman Singapore has announced the appointment of Daniel Ko as its new Executive Creative Director. Ko will join the leadership team under CEO Julia Wei and will be a part of Edelman’s regional creative community led by APAC Chief Creative Officer Tim Green.
In his new role, Ko will leverage his extensive expertise to enhance Edelman’s brand of earned creative value for a diverse client portfolio. His career highlights a unique blend of storytelling, branding, and business transformation, which are vital in today's environment where earning and maintaining trust is critical.
Said Tim Green: “We are thrilled to welcome him aboard Edelman as we forge ahead to unlock the power of earned creativity to change the world. Ko’s impressive creative career involves a unique blend of storytelling, story-doing, branding and business transformation – all skills critical in an era of ‘trust in crisis', when attention alone isn’t enough to mobilise audiences.."
“I am thrilled to join Edelman Singapore to contribute to its continued innovation and growth. Edelman has consistently pushed the boundaries of creative excellence and set new standards for earned creative. I look forward to joining this talented community to craft compelling, transformative and effective programmes that help our clients win with their audiences," said Ko.
Before joining Edelman, Ko was the Creative Director at Accenture Song for two years, where he led campaigns addressing business challenges through integrated solutions, including advertising, branding, digital, PR, marketing strategy, and innovation. His previous roles include Group Creative Director at 72andSunny, Creative Director at The Secret Little Agency, and Creative Group Head at iris Worldwide. Ko has also held significant positions at agencies such as BBH Asia-Pacific, DDB Singapore, Publicis Singapore, Lowe Asia-Pacific, and Crush Advertising.
Throughout his career, Ko has worked with major brands such as Income, Google, POSB, DBS, Heineken, Tiger Beer, GIC, and the Health Promotion Board.
In other news, Edelman recently named Nia Pratiwi as Managing Director for its Indonesia operations in March. Reporting to Mazuin Zin, CEO of Edelman Malaysia and SEA Regional Advisor, Pratiwi will collaborate with clients to evolve, promote, and protect their organizational and brand reputations amid increasingly challenging times .
