The Fourth Angel, a London-based full-service integrated agency, and Planet Shine, a film production agency, have announced the launch of Planet Angel, a new venture designed to empower brands to tell impactful stories about their positive impact on people and the planet.
Planet Angel combines The Fourth Angel's expertise in communications and consulting with Planet Shine's filmmaking prowess to offer brands a comprehensive package. Senior sustainability consultants will guide companies through their sustainability journey, while creative teams craft authentic narratives that align commercial goals with a brand's social and environmental vision. Through multi-channel storytelling and strategic reputation management, Planet Angel brings these positive actions to life.
"There's a lot of good work being done in sustainability, but there's also been a lot of confusion," said Angie Moxham, Founder of The Fourth Angel. "Customers deserve transparency. Planet Angel helps brands articulate an honest narrative and bring their positive journey to life."
"Storytelling, especially through film, is the most effective way to connect with audiences," added Rachel McClelland, Founder of Planet Shine. "We have a window of opportunity to create a better world, and brands can be a powerful force for good."
The Fourth Angel was founded in 2018 by Angie Moxham as a full-service PR and communications agency.
Established by filmmaker Rachel McClelland, Planet Shine brings a wealth of experience creating films for major brands that prioritize the environment and nature.
Through strategic guidance, creative storytelling, and multi-channel communication, Planet Angel helps brands connect with audiences who seek to make a difference.
