Media Mantra Consultancy FZCO has announced the appointment of Abhishek Singh as Partner in its UAE business, marking the next phase of the independent communications firm's growth in the region.
Abhishek will work alongside Udit Pathak, Co-Founder of Media Mantra Global, to shape the strategic direction, market positioning and growth of the UAE business. He continues in his role as Chief Executive Officer of Peergrowth, the Dubai-headquartered executive search firm he founded.
The two mandates are complementary by design. Executive search and strategic communications both work closely with founders and senior leadership teams. Through his extensive engagement with the region's C-suite and entrepreneurial community, Abhishek brings valuable insight into how UAE businesses build their reputations, attract leadership talent, and position themselves for sustained growth.
Having spent nearly 15 years in the UAE, Abhishek has developed strong relationships across the region's corporate and entrepreneurial ecosystem. His understanding of the local business environment is expected to support Media Mantra's ambition to build a credible, differentiated and locally relevant communications consultancy in the market.
Speaking on the development, Udit Pathak, Co-Founder of Media Mantra Global, said:
"Dubai has become an extremely important chapter in Media Mantra's journey. As we enter our next phase of growth, we wanted a partner who understands not only business, but also the pulse of this market. Abhishek brings nearly 15 years of UAE experience, strong corporate relationships and a genuine entrepreneur's understanding of what it takes to build and grow a business here.
"As someone who continues to lead his own firm in this market, he brings a perspective that is difficult to replicate. His partnership will allow us to build Media Mantra's UAE business with greater depth, stronger local understanding and a sharper long-term vision."
Commenting on the partnership, Abhishek Singh, Partner at Media Mantra Consultancy FZCO, said:
"Having spent nearly 15 years in the UAE, I have had the opportunity to witness the extraordinary evolution of its business ecosystem. What drew me to Media Mantra was the ambition with which Udit and the team have built the organisation, as well as their vision of creating an Indian-origin communications firm with genuine global relevance.
"I continue to lead Peergrowth and remain fully committed to its executive search mandates and client relationships. This partnership sits alongside that work, and I look forward to helping build a credible and differentiated communications business that understands the ambitions and complexities of organisations operating in the UAE."
As part of its next growth phase, Media Mantra plans to strengthen its regional capabilities across strategic communications, public relations, influencer marketing, digital communications, corporate reputation and leadership positioning. The firm will also focus on deepening its relationships with businesses, founders and senior leaders across the UAE.
