The LEGO Group has expanded the responsibilities of Clinton Jeff, who has transitioned into Corporate Brand Communications as part of the Brand & Portfolio team while taking on a broader global remit across LEGO Location Based Experiences.
In his new role as PR & Communications Lead, LEGO House & LEGO Location Based Experiences, Jeff will continue leading public relations and communications for LEGO House in Billund, Denmark, while also serving as the central communications lead for the wider LEGO Location Based Experiences portfolio, including LEGO Discovery Centres worldwide.
Announcing the development, Jeff said the role combines his passion for building strong brand narratives and creating meaningful experiences that allow people to engage with the LEGO brand beyond its products.
Reflecting on his time at LEGO House, Jeff noted that over the past year he has worked across destination PR, executive communications, media relations, product and destination launches, guest communications, and brand storytelling. He added that he is looking forward to applying that experience across the broader location based experiences portfolio while remaining closely connected to LEGO House.
Jeff joined LEGO House in February 2025 as PR & Communications Lead. Prior to his latest appointment, he was responsible for global media relations, storytelling, and communications initiatives for the LEGO House destination.
Before joining the LEGO Group, Jeff served as Global Product PR Lead at Razer Inc., where he established the company's first dedicated product PR function and led global communications for product launches.
Earlier, he was APAC PR Lead, Product at OPPO, overseeing product and corporate communications across multiple Asia Pacific markets, including Malaysia, Singapore, Thailand, Indonesia, Vietnam, Taiwan, Hong Kong, the Philippines, Laos, and Cambodia.
Jeff also held leadership roles at Huawei Technologies, where he managed marketing, PR, product marketing, social media, and community initiatives for Huawei Honor India, and at Xiaomi India, where he was an early team member and the company's first India PR hire, leading communications for several major product launches.
His career began in technology journalism and content creation. He founded and served as Executive Editor of UnleashThePhones.com, worked as a technology YouTube creator, contributed to Nokia Conversations, and led consumer strategy initiatives at Bloggers' Mind, building extensive experience across editorial, digital content, and brand communications before moving into corporate PR.
