Ria Mukherjee has joined Zeno Group India as Senior Vice President, where she will lead the agency's national mandate focused on strategic integrated communications, corporate reputation, and growth, powered by data, analytics, and AI.
Sharing the announcement on LinkedIn, Mukherjee said she is excited to begin a new chapter with the firm, describing the move as an opportunity to embrace a new culture, new ideas, and create meaningful impact. She also expressed gratitude for the warm welcome and the support she has received following the announcement.
In her new role, Mukherjee will focus on advancing strategic integrated communications, driving business growth, and helping clients build and protect corporate reputation through data and AI-led approaches.
Prior to joining Zeno Group India, she spent over a decade with Value360, part of the V360 Group, where she most recently served as Senior Vice President, Strategic Alliances from 2022 to 2026. In this role, she was responsible for driving new business acquisitions, strategic communications, ecosystem partnerships, and cross functional collaboration while working closely with the company's founders. Her portfolio included mandates for brands and organisations such as DigiYatra, Vanguard GCC, Budweiser Assets, Kiwi Insurance, Toto India, Yokogawa India, and PhysicsWallah.
Before that, she served as Branch Head, West Operations at Value360 between 2016 and 2022, where she established and scaled the agency's western operations, built a team of over 20 professionals, managed P&L responsibilities, and led client relationships across sectors including fintech, BFSI, enterprise technology, OTT, and startups. During this period, she worked with clients including Sony LIV, Angel One, Waaree Energy, CarTrade, PVR, JioSaavn, PharmEasy, Medikabazaar, Kwan, NeoGrowth, Faircent, PayNearby, and Union Bank of India.
Earlier in her career, Mukherjee served as Head of Corporate Communications at Al Hassan Engineering Co. S.A.O.G., leading branding, public relations, internal communications, CSR initiatives, and corporate reputation across Oman and the UAE.
She has also held leadership and client servicing roles at DDB Oman, Coforge (formerly NIIT Technologies), Genesis BCW, Weber Shandwick, and Goodword Media Services.
