Italian handcrafted jewellery maison FerriFirenze has appointed Giada Dionisio as its new Press & Celebrities Manager, as the luxury brand strengthens its global communications strategy amid international expansion.
Dionisio joins the company after spending more than six years at SEC Newgate Middle East, where she developed and led integrated public relations and communications strategies for a portfolio of luxury and lifestyle brands.
In her new role, she will oversee FerriFirenze's international public relations strategy, managing global media relations, key opinion leader (KOL) partnerships, celebrity dressing initiatives and high-profile jewellery placements for red carpet appearances and major international events.
Before moving in-house, Dionisio worked with leading brands including Max Mara Group, Clinique La Prairie, Istituto Marangoni and Level Shoes during her tenure at SEC Newgate Middle East. Earlier in her career, she held a product marketing role for Giorgio Armani's beauty division in Milan.
Commenting on her appointment, Dionisio said she was excited to combine her experience in communications with a brand known for its craftsmanship and Italian heritage.
"Joining FerriFirenze is an exciting opportunity to bring together everything I've learned throughout my career in communications with a brand that embodies exceptional craftsmanship, creativity, and authentic Italian heritage. I'm looking forward to strengthening the maison's global visibility while building meaningful relationships with media, tastemakers, and talents around the world," she said.
The appointment reflects FerriFirenze's focus on enhancing its international brand presence and strengthening relationships with global media, influencers and celebrities as it continues to expand in key luxury markets.
