Jivraj9 Tea Group wins PR and communications mandate for Primex Media

Jivraj9 Tea Group, one of Gujarat’s trusted tea brands, has appointed Primex Media Services Pvt. Ltd. as its strategic public relations and communications partner. The mandate will focus on strengthening the brand’s public narrative, expanding media visibility and building stronger category presence across Gujarat and national platforms.

Through this partnership, Primex Media will support Jivraj9 Tea Group in building a consistent PR roadmap across brand communication, leadership profiling, product-led storytelling, industry engagement and consumer culture-led narratives.

The next phase of communication will focus on converting this market trust into stronger media authority and wider public reputation. The PR approach will include focused media relations, participation in relevant FMCG and consumer-behaviour stories, leadership-led conversations and high-impact intellectual properties around Gujarat’s chai culture.

As part of the communication roadmap, Primex Media will work with the brand to develop stories around Gujarat’s relationship with chai, quality and blending discipline, evolving tea consumption habits, modern formats and the brand’s growth journey. The agency will also help create media-ready narratives and targeted outreach across business, FMCG, marketing, lifestyle, regional and digital media platforms.

Speaking on the appointment, Viren Shah, Chairman, Jivraj9 Tea Group, said, “Group has built strong consumer trust over the years. As the brand enters its next phase of growth, we believe communication has to go beyond product visibility and reflect our larger story around taste, quality, legacy and modern chai culture. Primex Media’s understanding of regional and national media ecosystems will help us strengthen this narrative with consistency.”

Commenting on the mandate win, Nitesh Desai, Founder & CEO, Primex Media Services Pvt. Ltd., said, “Jivraj9 Tea Group represents a powerful Gujarat story - a trusted tea brand with strong consumer connect and meaningful growth potential. Our focus will be to build a sustained reputation engine for the brand through strategic storytelling, media relations, leadership visibility and category-led PR. We believe Jivraj9 Tea Group has the opportunity to become one of the most visible voices in Gujarat’s tea and FMCG ecosystem.”

Primex Media’s scope will include strategic PR planning, media relations, leadership profiling, industry story participation, product and category-led communication, regional and national media outreach, content-led brand communication and the development of high-impact PR properties around tea culture and consumer behaviour.