PR Companion, the communications and PR arm of Ethane Web Technologies, has been appointed as the public relations partner for Riceberg Ventures, a global early-stage venture capital firm focused on deep tech investments. As part of the partnership, PR Companion will spearhead Riceberg Ventures’ end-to-end PR and communications. The mandate aims to strengthen Riceberg Ventures’ visibility across the startup, investor, and innovation ecosystem while amplifying its vision of backing breakthrough deeptech companies globally.
Commenting on the partnership, Lalit Sharma, Founder & CEO, PR Companion and Ethane Web Technologies, said, “Having worked with startups and high-growth businesses for over 15 years, we understand the unique challenges they face in building credibility and gaining visibility while focusing on innovation. When we interacted with the team at Riceberg Ventures, we were genuinely impressed by their vision and the work they are doing to strengthen the global deeptech ecosystem. We believe they are building something truly meaningful. Through this partnership, our focus will be on ensuring their stories, investments, and impact reach the right audience, helping them build stronger visibility across the media and startup ecosystem.”
Speaking on the association, Ankit Anand, Founding Partner, Riceberg Ventures, said, “For us, the first priority has always been doing meaningful work by backing founders solving some of the world’s toughest technology challenges. As we continue to grow, we realised that it’s equally important to communicate this work to the right stakeholders—founders, investors, partners, and the broader innovation ecosystem. Public relations is a powerful way to build that bridge. PR Companion's understanding of startups, technology, and strategic storytelling made them a natural choice for us. We look forward to working closely with the team to amplify our vision, create greater visibility for deeptech innovation, and contribute more meaningfully to the startup ecosystem.”
PR Companion is actively growing its client portfolio across sectors, strengthening its integrated service offerings, and building a team positioned to deliver end-to-end communications solutions from strategy and media relations to reputation management and digital PR, as it charts an ambitious growth path ahead.
