Trading and investment platform Moomoo has expanded its communications leadership across Southeast Asia with the appointments of Yvette Lim and Kok Kuan Hui.
Based in Singapore, Lim joins as Regional Head of Corporate Affairs, where she will oversee corporate communications, strategic partnerships and investor education initiatives across Southeast Asia.
She most recently served as Fractional Chief Communications Officer at AI-native startup UseKase. Before that, she was Managing Director at FGS Global in Singapore, advising organisations across financial services, healthcare, private equity, and offshore, marine and energy sectors on corporate affairs, reputation management and strategic communications.
Earlier in her career, Lim spent five years in Copenhagen with Saxo Bank as Head of Strategic Communications and PR, APAC, where she established the bank's Asia-Pacific communications function while leading global strategic communications initiatives.
Commenting on her appointment, Lim said her experience at Saxo Bank reinforced her passion for helping organisations build trust in fast-evolving industries.
"Having spent five years with Saxo Bank in Copenhagen, I got to see and experience first-hand the dynamism of fintech firms in the field of trading and investing. What has stayed with me throughout my career is a passion for helping organisations in dynamic sectors build the trust, credibility and stakeholder relationships that enable sustainable growth," she said.
"Moomoo has already built a strong product and a meaningful presence across Southeast Asia. I'm excited to help build a corporate affairs function that strengthens its reputation, deepens its partnerships and supports the company's next phase of growth."
Meanwhile, Moomoo has appointed Kok Kuan Hui as Communications Manager for Malaysia. Based in Kuala Lumpur, she will lead the company's communications strategy in the market, overseeing media relations, executive profiling, thought leadership, corporate storytelling and investor education programmes.
Kuan Hui brings more than six years of communications experience spanning financial services, technology and consumer brands. Prior to joining Moomoo, she held communications roles at Ariff Communications and GO Communications, advising clients on reputation management, media strategy, integrated communications campaigns and stakeholder engagement.
Commenting on her new role, Kuan Hui said communications has an increasingly important role to play as investing becomes more accessible to retail audiences.
"As investing becomes increasingly accessible, the role of communications extends beyond awareness-building to helping people navigate markets and financial decisions with greater confidence and clarity," she said.
"I am excited by the opportunity to shape conversations around investing and contribute to a more informed investing community in Malaysia."
She added: "Moomoo sits at the intersection of finance, technology and education—three areas that are reshaping how people engage with investing today. I look forward to strengthening the company's profile in Malaysia through meaningful storytelling, strong stakeholder relationships and impactful thought leadership initiatives."
The appointments reinforce Moomoo's continued investment in corporate affairs and market communications as it expands its presence across Southeast Asia, with a growing emphasis on investor education, brand reputation and stakeholder engagement.
