Pamela Luber-Aguirre has been appointed Asia Pacific Communications Lead at the Global Renewables Alliance (GRA), strengthening the organisation's communications capabilities as it expands its renewable energy advocacy efforts across the region.
Based in the Philippines, Luber-Aguirre will lead the execution of GRA's communications strategy across Asia Pacific, overseeing media relations, content development, campaign management and stakeholder engagement. She will also support the alliance's regional advocacy initiatives, including its flagship 3xRenewables campaign, which aims to accelerate the global deployment of renewable energy and support the target of tripling renewable energy capacity by 2030.
The Brussels-headquartered Global Renewables Alliance is a non-profit organisation established by leading renewable energy industry associations, including the Global Wind Energy Council, Global Solar Council, International Hydropower Association, Green Hydrogen Organisation, Long Duration Energy Storage Council and International Geothermal Association. The alliance works with governments, businesses and multilateral organisations to advance policies supporting renewable energy, grid infrastructure, energy storage and electrification.
Luber-Aguirre brings extensive experience in corporate and sustainability communications. Before joining GRA, she held communications roles at World Wide Fund for Nature (WWF) and EY Global Delivery Services, where she led integrated marketing communications and managed both internal and external communications programmes.
Her appointment comes as the Global Renewables Alliance increases its focus on Asia-Pacific, a region viewed as critical to achieving global clean energy and electrification targets amid growing investment in renewable infrastructure and energy transition initiatives.
