Petrie PR has been named the communications agency for luxury hospitality and lifestyle group Bound & Beyond, adding another premium hospitality client to its portfolio.
As part of the appointment, Petrie PR will manage the group's corporate communications and media relations strategy, with a focus on strengthening brand storytelling, executive profiling and media engagement across the luxury travel, hospitality, lifestyle and business sectors.
Bound & Beyond oversees a collection of high-end hospitality and dining destinations, including Capella Bangkok, Four Seasons Hotel Bangkok at Chao Phraya River, Zephyr, and Jul's. The company is also expanding its portfolio with the upcoming launch of The Moken Club and its new hospitality brand, KAIA Koh Phangan, both expected to debut later this year.
The partnership comes as Bound & Beyond continues to grow its presence in the luxury hospitality market, with Petrie PR supporting the group's communications strategy and enhancing visibility for its brands and leadership.