Red Rooster, a quick-service fast-food restaurant chain in Australia, has promoted Stella Katsaros to Head of PR & Communications, expanding her leadership responsibilities as the Australian quick-service restaurant brand continues its brand transformation and growth strategy.
Katsaros steps up from her previous role as PR & Communications Manager at Craveable Brands, where she led communications initiatives across Red Rooster, Oporto and Chicken Treat. In her new position, she will oversee strategic communications, media relations, brand reputation and corporate storytelling for Red Rooster.
The appointment comes at a pivotal time for the brand, which has been investing heavily in marketing, customer engagement and brand repositioning efforts. Earlier this year, Red Rooster launched its nationwide "The Rooster's Calling" campaign, designed to reinforce its Australian heritage and strengthen connections with consumers across multiple touchpoints, including advertising, digital channels, social media and public relations.
Katsaros has played a key role in several high-profile campaigns and brand activations during her tenure at Craveable Brands, helping elevate Red Rooster's profile in an increasingly competitive quick-service restaurant market.
Before joining Craveable Brands, Katsaros built her communications career across some of Australia's leading media organisations. She held public relations and corporate communications roles at Southern Cross Austereo, Network Ten and SBS Australia, gaining extensive experience in media relations, brand communications and stakeholder engagement.
Her promotion follows a period of leadership change and renewed growth across Craveable Brands, the parent company of Red Rooster, Oporto, Chicken Treat and Chargrill Charlie's. The group recently appointed Josh Kilimnik as chief executive officer as it pursues the next phase of expansion across its portfolio of more than 600 restaurants operating throughout Australia and New Zealand.
As Head of PR & Communications, Katsaros is expected to play a central role in shaping Red Rooster's brand narrative, supporting franchise growth initiatives and strengthening the company's engagement with customers, media and key stakeholders.
