Luxury Concierge Real Estate (LCRE) has named Vinita Hirani as Head of PR and Marketing, entrusting her with leading brand communications and marketing initiatives across both LCRE and its premium division, LCRE Privé.
In her new role, Hirani will oversee brand storytelling, corporate communications, public relations, media relations and integrated marketing efforts. She is also responsible for enhancing the company's visibility across key markets and strengthening relationships with developers, investors, partners, clients and media stakeholders.
Hirani brings more than 18 years of experience spanning public relations, branding, marketing and strategic communications. Her responsibilities include developer relations, stakeholder engagement, strategic partnerships, thought leadership, reputation management, content strategy, events and influencer collaborations.
She will also lead executive profiling, media engagement and corporate communications programmes, while developing bespoke marketing campaigns aimed at reinforcing LCRE's positioning in the luxury real estate sector.
Working closely with internal teams and external partners, Hirani will focus on building a cohesive brand narrative, supporting business growth and further elevating the market presence of LCRE and LCRE Privé across the region's prime and ultra-prime real estate segments.
