Four Seasons Hotel Jakarta has appointed Yudith Dwi Astuti as Director of Public Relations and Marketing Communications, reinforcing its commitment to strengthening brand visibility and guest engagement in Indonesia's luxury hospitality market.
Bringing more than 20 years of experience across hospitality, media and marketing, Astuti joins the hotel's leadership team with expertise in strategic communications, brand storytelling and stakeholder engagement.
In her new role, she will lead the hotel's public relations, marketing communications and digital functions, overseeing initiatives designed to enhance brand awareness, drive audience engagement and further elevate the property's market position.
Astuti began her career in 1998 as a radio announcer while teaching business management at university level before moving into television, where she worked as a reporter and creative production professional at Trans TV Jakarta.
Her hospitality journey started in 2004 with The Ritz-Carlton Bahrain in guest relations. She later joined Fairmont Dubai as an income auditor before returning to Indonesia, where she held leadership positions at Shangri-La Jakarta, PT Holcim Indonesia and Gran Meliá Jakarta.
She subsequently advanced into senior public relations and marketing roles at The Westin Jakarta, Grand Hyatt Jakarta and Keraton at The Plaza, building extensive experience in luxury hospitality marketing, brand development and corporate communications.
Known for her collaborative leadership style and relationship-building skills, Astuti brings a combination of operational expertise and strategic vision to the role as Four Seasons Hotel Jakarta continues to strengthen its presence in the competitive luxury hospitality sector.
