Agent99 secures client renewals and launches social growth engine
Independent public relations agency Agent99 has entered the new financial year with a series of client renewals and the launch of a new social media offering designed to help brands strengthen their digital presence through integrated communications.
Among the renewed partnerships, Agent99 has been reappointed by Click Frenzy to lead communications strategy for the e-commerce sales platform, focusing on consumer and retail media engagement around its upcoming shopping events.
Outdoor apparel brand Fjällräven has also returned to the agency's client roster as it looks to expand its footprint in Australia. Agent99 will support the Swedish brand through media relations and social content initiatives aimed at building awareness among outdoor, lifestyle and streetwear audiences.
Meanwhile, Proof Drinks Australia has renewed its partnership with the agency to support a portfolio of beverage brands including Crystal Head Vodka, Cazcabel Tequila, Ole Smoky, Regal Rogue and Ukiyo Spirits. The remit covers consumer and trade communications, media relations and campaign execution.
Sharon Zeev Poole, Founder and Director of Agent99, said the returning partnerships provide strong momentum for the agency amid a competitive market environment.
"Entering the new financial year with the return of valued clients including Fjällräven, Click Frenzy and Proof Drinks is an incredibly positive way to begin the next chapter for the agency in an increasingly challenging and fast-moving market," she said.
"Long-term partnerships are something we're extremely proud of, and these renewals reflect the trust our clients place in us to deliver strategic, results-driven campaigns consistently."
Alongside the client wins, Agent99 has launched its Social Growth Engine, a structured programme designed to help brands build stronger social media communities while integrating earned media opportunities into their content strategies.
The programme combines social content development with PR-led storytelling, enabling brands to strengthen visibility across owned and earned channels.
According to Poole, brands that stand out on social media are not necessarily those producing the highest volume of content but those with a clear point of view and the ability to generate conversations beyond social platforms.
"The brands winning on social right now are not the ones posting the most. They're the ones that stand for something clear, show up cleverly and are being talked about beyond the feed," she said.
"That's exactly what the Agent99 Social Growth Engine is built to do. We know what consumers want to hear and what captures media attention, and that same instinct now shapes every piece of content we create for clients in this programme."
As part of the launch, Agent99 is offering brands a complimentary audit designed to identify opportunities across social media, content and communications strategies.
The developments reflect the growing convergence of public relations, content creation and social media marketing as brands seek more integrated approaches to audience engagement and brand building.
(Source: telummedia)
