On-demand delivery platform Lalamove has appointed Alliyah Villeza as Public Relations Lead for the Philippines, strengthening its communications team as the company expands its services and brand presence in the market.
In her new role, Villeza will oversee public relations and corporate communications initiatives, including campaign development, media relations, agency management, partnership engagement, reputation management and issues monitoring. She will also support strategic storytelling efforts aimed at enhancing Lalamove's visibility among consumers, businesses and delivery partners.
Villeza joins the logistics technology company with experience spanning both corporate and agency environments. Prior to joining Lalamove, she held communications roles at Meralco PowerGen Corporation, where she worked on corporate reputation and stakeholder engagement programmes, and at RedTorch Communications, where she managed communications campaigns across multiple sectors.
Her appointment comes as Lalamove continues to invest in brand-building and community engagement initiatives across the Philippines. Founded in Hong Kong in 2013, the company has grown into one of Asia's largest on-demand delivery platforms, operating in more than 20 markets and connecting millions of users with a network of delivery partners through its technology platform.
The Philippines remains a strategic market for the company. In recent months, Lalamove has expanded beyond its core delivery business through new mobility offerings and initiatives aimed at supporting small businesses, while also strengthening its operational footprint through a planned move to the Parañaque Integrated Terminal Exchange (PITX) logistics hub.
The Public Relations Lead role is responsible for shaping and protecting the company's reputation through integrated communications programmes, media engagement, corporate messaging and partnership development, reflecting the growing importance of strategic communications within fast-scaling technology and logistics businesses.
