APRW is now agency of record for JDE Peet’s Singapore, covering coffee brands L’OR, OldTown, and Moccona.
The agency will lead integrated communications to strengthen brand presence and consumer engagement in-market. APRW has worked with JDE Peet’s brands over the last year on media relations, launches, influencers, activations, and storytelling.
APRW Director Julie Chiang said the partnership is built on “trust, collaboration, and a shared understanding of how to create meaningful brand storytelling that resonates with consumers.”
“It has been incredibly rewarding to support JDE Peet’s diverse portfolio — from premium lifestyle positioning to everyday coffee moments,”
Chiang added. “We’re excited to support the brand’s next chapter in Singapore.”
