The Mavericks, an integrated marketing communications firm, and AVDS, a creative transformation company, today announced a strategic partnership that will allow both firms to create greater value for their clients. Through the partnership, The Mavericks will be able to extend creative brand strategy and employer branding services to its existing and prospective clients, while AVDS will be able to offer integrated marketing communications services to its clients.
Founded in 2018, The Mavericks has built its practice on integrated communications rooted in public relations, working with leaders and challenger brands to build, protect, and grow reputation as strategic capital. AVDS, established in 2003, has spent over two decades transforming organisations, brands, people, and spaces through creativity and human-centered thinking. The partnership unites these complementary strengths, giving clients of both firms a more complete answer across communications, creative strategy, design, and employer branding.
The partnership is rooted in a long association between the two firms and their founders. Arun Verma of AVDS and Chetan Mahajan of The Mavericks have shared a friendship of close to fifty years, and the two firms have worked closely over the past seven years, supporting each other and their clients. The firms also share a common culture: a belief in fewer and deeper relationships, a respect for craft and discipline, and an approach that places people at the center of every engagement.
Commenting on the partnership, Arun Verma, Founder, AVDS, said: "Great work has always begun with people. In The Mavericks we have found a partner who shares that belief and brings the discipline of integrated communications to it. Together we can do more for the brands and the people we serve."
Chetan Mahajan, Founder and CEO, The Mavericks, added: "This is a partnership of values before capability. AVDS brings a creativity and craft we deeply admire, and our clients will be the first to benefit. We have always grown by choosing fewer and deeper relationships, and this is exactly that kind of choice."
The partnership takes effect immediately. Both firms will continue to operate independently while working together on opportunities where a combined offering creates greater value for clients.
