PaRa Music has appointed media and marketing veteran Tipti Kheria as its new Vice President – Content, Partnerships, Brand & PR. Kheria formally announced her transition to the new-age music label through a LinkedIn post.
“What drew me to PaRa Music is its bold vision of building a new-age music company that combines creativity, technology, and intellectual property to unlock the immense potential of India's diverse music ecosystem,” Kheria shared. “Looking forward to building, collaborating, and contributing to this exciting journey.”
Kheria brings a robust track record of media leadership to PaRa Music, following a highly successful 11-year tenure at Radio City India. During her time with the major radio broadcaster, she rose to the rank of General Manager – Brand, Marketing & PR, where she anchored comprehensive brand strategy, public relations, and corporate communications frameworks.
