Dubai-based Umami Comms has secured the consumer PR brief for talabat UAE, strengthening its portfolio in the food delivery and hospitality sector.
Under the mandate, Umami Comms will oversee talabat UAE’s consumer communications strategy across the brand’s food delivery, talabat mart, grocery and retail businesses in the UAE market.
The scope of work includes press office management, campaign amplification, media relations, key opinion leader engagement and data-led storytelling initiatives.
Marjorie Chapas said the partnership comes at a significant stage in talabat’s growth journey across the region.
“As the region’s original disruptor in the delivery space, talabat has played a defining role in shaping the UAE’s F&B and delivery landscape. Our role is to build on that legacy — bringing forward the human stories, cultural relevance and everyday impact that sets the brand apart,” Chapas said.
Meanwhile, Natasha Hajee said Umami Comms’ local market expertise and storytelling capabilities played a key role in the appointment.
“Their strong understanding of the local landscape, combined with a creative and strategic approach to storytelling, makes them the ideal partner for this next phase,” Hajee said.
Founded in 2017, Umami Comms has expanded into a team of more than 40 professionals and currently works with brands including ZUMA, La Petite Maison, Rosewood Abu Dhabi and Diageo. The agency also operates Good Juju, a sister agency specialising in lifestyle and design-led brands.
talabat currently operates across eight markets in the Middle East and North Africa region and is owned by Delivery Hero SE.
(Photo by Gabrielle Henderson on Unsplash)
